How B4S enters the work.
Every engagement starts from an operating situation and ends with something shipped. Offers are named. Capabilities are not.
Diagnostic
$3k to $7.5k
Qualifies the priority.
Sprint
$12k to $60k
Proves it can ship.
Embedded pod
$20k to $45k / mo
Compounds across priorities.
Portfolio program
$50k to $100k / qtr
Distributes it across a fund.
Most work starts at the diagnostic. It is a paid product, not a free consultation, and it is designed to end with a priority you could hand to anyone.
Momentum diagnostic
“We know something is stuck, but we are not yet certain what the real priority is.”
A named priority, A written diagnosis, A recommended action and sequence
Positioning + story
“The product has moved ahead of the market story.”
Positioning document, Message architecture, Rewritten core surfaces
Launch sprint
“A launch with a real date, and cross-functional work still unresolved.”
Positioning, Launch narrative, Landing page
Customer / market clarity
“We are guessing about who this is for and why they buy.”
Interview synthesis, ICP definition, The decisions the research forces
Website / conversion
“Interest reaches us, but the site loses it.”
Rewritten message, New structure, Designed and built pages
Conference / moment activation
“A date that will not move, and the whole activation still to build.”
Campaign and messaging, Landing page, Event assets
Embedded strategy + execution
“Priorities too cross-functional or continuous for a single sprint.”
Whatever the priority requires, shipped, month after month
Special projects
“This matters, crosses functions, and has no obvious internal owner.”
Defined at the diagnostic, before anything is priced
Not sure which one it is?
That is what the diagnostic is for.