Skip to content

PRODUCT / CLCT

Launch a credible, working marketplace for culturally significant collectibles before the Midwest Bitcoin Summit auction deadline.

01

The priority

Launch a credible, working marketplace for culturally significant collectibles before the Midwest Bitcoin Summit auction deadline.

02

The friction

The Bitcoin collectibles market spans artwork, trading cards, Rare Pepes, physical Bitcoin objects, books and historical material, but its commercial infrastructure remains fragmented. Generic marketplace platforms do not naturally support the context, settlement requirements and auction mechanics of Bitcoin collecting. The work also faced a fixed event deadline.

03

The decision

The decision record for this engagement is not published. A decision chapter carries a dated call and the alternative that was rejected, and neither has been confirmed here. It will appear when it can be stated exactly.

Record pending

04

The work

Timeline
Two weeks from active build to public launch
Senior lead
Kyle Knight and the B4S product team
Disciplines
Strategy, Brand, Product, Design, Engineering, Marketplace operations
Scope
PositioningNaming and verbal identityVisual identityProduct strategyMarketplace UXFixed-price listingsSeller and buyer workflowsAuction architectureBitcoin payment infrastructureLegal and operational marketplace requirements

05

The artifacts

Marketplace home

The homepage as it launched

Asset pending

PRODUCT / CLCT

01 / 07

Live listing

An individual collectible page

Asset pending

ARTIFACT / Listing

02 / 07

Collectible detail

Provenance, condition and settlement

Asset pending

PRODUCT / Collectible

03 / 07

Seller onboarding

Application and listing workflow

Asset pending

WORK / Seller

04 / 07

Bitcoin settlement

Payment architecture as built

Asset pending

BUILD / Settlement

05 / 07

Brand identity

Wordmark, palette and type system

Asset pending

POSITIONING / CLCT

06 / 07

Marketplace terms

The operational and legal surface

Asset pending

ARTIFACT / Terms

07 / 07

06

Shipped

  • CLCT, the working marketplace08.26Open Live

07

The outcome

A working Bitcoin collectibles marketplace was built and launched in two weeks. The product has just launched, so no responsible transaction-volume, GMV, seller-growth or retention figure exists yet. This section will carry verified commercial results once there is enough operating history to stand behind them, and not before.

Something important needs to move.